Having a website is essential for showcasing your photography, but a blog takes your online presence to the next level. Whether you want to rank higher on Google, connect with your dream clients, or organically drive traffic to your site, blogging is a powerful tool every photographer should embrace.
And if you’re using Showit to design your website, you already have one of the best blogging platforms at your fingertips, WordPress. Showit makes it easy to create beautiful, customizable blogs and perform well for SEO.
Here’s why blogging on Showit is a game-changer for photographers:
1. Blogging on Showit
One of the biggest advantages of blogging on Showit is its flexibility. As a photographer, your blog should reflect your artistic vision, and Showit allows you to create a visually stunning blog that integrates perfectly with your brand. Unlike some platforms that restrict design options, Showit gives you full creative freedom to design your blog layout, making it feel cohesive with the rest of your website.
Plus, Showit integrates with WordPress, the go-to platform for bloggers. WordPress powers 43% of websites globally, so it’s packed with tools to make your blog run smoothly and rank well on Google. With Showit, you get the best of both worlds: gorgeous design freedom and WordPress’s blogging superpowers.
Learn how to create converting blog posts with the Blogging Blueprint
2. Reach Specific Audiences with Targeted Keywords
Blogging lets you write directly to the people you want to work with. For example: as a wedding photographer you can write “Top 5 Wedding Venues in [Your City]” to attract couples searching for venue recommendations.
Targeting specific keywords like wedding venue and your city helps your blog rank on Google and connect with people already looking for what you offer. This is called using long-tail keywords, and it’s super effective. Moz explains that long-tail keywords bring in more focused, qualified traffic (a.k.a. people who are way more likely to book you). And that’s what we want!
3. Showcase Your Work in a Storytelling Format
Your website gallery is great for showing your best work, but you can go a little deeper into the story with your blog. You can tell the full story of a wedding or photoshoot, like why they went for that location, details of the big day, or the inspiration behind the shoot. Anything that will lift your work and show you as a great wedding photographer.
Storytelling doesn’t just make your blog more interesting—it also keeps visitors on your page longer, which helps your SEO. Neil Patel, an SEO expert, points out that storytelling can improve engagement and make your content more memorable. With Showit, you can design blog layouts that really let your photos shine, whether it’s a full-width image slider or a custom grid for your favorite shots.
4. Drive Organic Traffic and Boost SEO
Every blog post is a new chance to rank on Google. Businesses with blogs get 55% more visitors to their websites than those without, according to HubSpot. Each post you write targets specific topics that your dream clients are searching for, bringing in more traffic without needing to rely on ads or social media.
And because Showit uses WordPress for its blogging functionality, you get access to powerful SEO tools. These tools help you optimize your posts by adding keywords, meta descriptions, and image alt text, which all tell Google what your content is about. This makes it easier for your blog to rank—and your dream clients to find you.
Learn how to optimize your website for discovery with the Google Ranking Roadmap
5. Stay Active and Relevant with Google
Google likes websites that stay fresh. Blogging regularly shows Google that your site is active, which can improve your rankings. Plus, Google’s Helpful Content Update specifically rewards blogs that provide useful, valuable content like your blog posts. That means if you’re answering common questions like “What to Wear for an Engagement Shoot” or “Beautiful Wedding Venues In Huston,” your blog is more likely to rank higher.
By blogging on Showit, you’re also creating a visually engaging space for your readers to explore. And we all know that keeping visitors on your page longer tells Google, Hey, this content is good!
6. Build Like, Know, and Trust with Your Audience
Blogging isn’t just about getting traffic—it’s about creating a connection. People hire photographers they feel they can trust, and your blog is the perfect way to build that trust. You can share behind-the-scenes stories, offer helpful tips, or talk about your favorite shoots.
This builds what Forbes calls the “like, know, and trust” factor. Clients who feel like they know you are way more likely to book with you. Plus, showcasing your personality and expertise will make you stand out from other photographers in your area.
If you’re already using Showit to design your website, you’ve got all the tools you need to create a blog that’s as beautiful as it is effective. Blogging helps you:
- Attract specific clients through strategic keywords.
- Keep your website active and relevant for search engines.
- Showcase your work in a way that tells a story.
- Build trust with your audience by sharing helpful, relatable content.
Whether you’re a wedding photographer, family photographer, or lifestyle brand, your blog isn’t just an add-on—it’s a powerful marketing tool. So start writing, share your stories, and let your blog do the heavy lifting for your business!
Need help setting up your website or SEO, I got you. Inquire to work with me here.
Sources:
- Moz on Long-Tail Keywords
- HubSpot on Blogging Benefits
- Neil Patel on Storytelling
- Google’s Helpful Content Update
- Forbes on Building Like, Know, and Trust
- WordPress Features
Disclaimer: this blog post contains affiliate links, I may earn a small commission at no extra cost for you
